50 Events in Hakuba this Summer

1). Tateyama Snow Corridor, April 15 through Mid June

Experience the breathtaking Snow Walls of the Tateyama Kurobe Alpine Route, where massive 20 meter high snow walls create a snow corridor through Toyama from mid-April to mid-June. This incredible natural phenomenon is part of a 90 kilometer scenic journey taking visitors to the Tateyama Murodo Plain at 2,450 meters elevation.

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2). Spring Market at THE HAPPO, April 19

 

Relax under cherry blossoms while enjoying local music, supporting community businesses, and hunting for unique treasures at the Spring Market at The Happo Hotel. This family friendly event welcomes everyone to participate – whether you’re selling used items, homemade crafts, offering food, advertising your business, or providing entertainment. Come join in on supporting local and small business across Hakuba!

Approximate Price: Free

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3). Azumino Cherry Blossom Century Ride, April 19 through April 20

The Alps Century Ride returns this spring with two scenic long-distance rides through Japan’s Alps.

Experience spring cycling along blooming cherry blossoms at the Azumino Century Ride. Choose between a challenging 160km route from Azusuien to Hakuba or a more moderate 120km course starting at Alps Azumino National Park. With start times between 6:00-7:00am and capacity for 1,500 riders on the 160km course and 600 on the 120km route, cyclists can enjoy their ride during the stunning cherry blossom season.

Approximate Pricing: Ranges from ¥6,000 to ¥13,500

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4). Hakuba Cleaning Event, April 26

Hakuba Village’s annual mountain wide clean-up event takes place on Saturday, April 26, where volunteers gather at the Saka Slopes (Goryu) to collect litter revealed by melting snow. This collaborative effort with all ski resorts across the village aims to protect Hakuba’s natural environment by removing dropped ski gear, plastic bottles, and other waste exposed during the spring melt. Everyone is welcome to participate in this important initiative that helps maintain Hakuba’s beauty for future visitors and residents alike!

Approximate Pricing: Free

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5). Matsumoto Local Wine Festival, April 26

 

Discover the Matsumoto Local Wine Festival where you can taste natural wines and meet the passionate local wine makers that tell stories about their production process. This community driven festival brings you close to the authentic wine experience, connecting you directly with both the artisans and their craft in a celebration of local tastes.

Approximate Price: ¥3,000

• Includes 1 first drink ticket, 1 sticker, and 1 rental glass.
• A ¥500 deposit is required for the glass.
• Payments for additional items can be made directly at each vendor.

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6). Weekend Marche @ Snow Peak Land Station, Every Weekend/Holiday from May 3 to November 3

 

Snow Peak Land Station’s weekend market brings together everything that makes this region special. Farmers offer fresh seasonal harvests while skilled artists sell handcrafted goods that reflect Hakuba’s culture. local chefs serve up regional inspired dishes, and visitors can join interactive workshops that highlight traditional crafts and creative skills. It’s a lively celebration, fun for all ages and interests alike.

Approximate Price: Entrance Free

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7). Salt Road Festival, May 4

Hakuba’s Salt Road Festival is a 10km walk along an ancient Edo-period trade route with stunning mountain views. This 46th annual cultural walk follows the historical path once used for transporting salt from present day Itoigawa to Matsumoto. Just register at Snow Harp stadium between 7:30-8:30am on May 4th, with convenient shuttle service available from Hakuba Station.

Approximate Price: Free

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8). Ofune Matsuri “Boat Festival”, May 4 through May 5

Witness the Ofune Matsuri where nine Yamabe neighborhoods carry centuries-old wooden “fune” boats through mountainous Matsumoto. Held during planting season, these magnificent boats journey to Susukigawa Shrine to pray for abundant harvests. This fascinating tradition originated from coastal migrants who brought their customs inland, creating this unexpected maritime celebration to the mountains.

Approximate Price: Free

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7). Children’s Day, May 5

Children’s Day is a Japanese national holiday honoring the healthy development of children with colorful traditions like Koinobori (carp streamers) flying across the country. On goers visiting the Matsu River during Golden Week are treated to a spectacular sight as these vibrant streamers flutter over the flowing waters below. Families also enjoy Kashiwa mochi, a special rice cake wrapped in oak leaves symbolizing family continuity and prosperity, making this spring celebration both eye catching and culturally significant throughout Japan.

Approximate Price: Free

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8). Alps Go Village Festival, May 17 and 18

At the Alps Go Village Festival, visitors can join Shogi (also known as Japanese Chess) workshops with seven well-known professional players. There will also be official tournaments, including the Nagano Governor’s Cup and the Omachi Mayor’s Cup. Shogi fans from all over come to enjoy this yearly event.

 

9). Hakuba YooーHoo Festival, May 17 through May 25

The sixth annual Hakuba Yoo-Hoo! Festival transforms Iwatake Mountain’s 1,289-meter summit into a spectacular music filled celebration. Visitors can enjoy live music from popular Japanese artists while participating in activities like taiko drumming, yoga, and hot air balloon rides. The festival also features a marketplace with local Hakuba products, creating a perfect blend of mountain scenery, music, and culture.

Approximate Price:

• 1-Day ticket: ¥10,500
• 2-Day ticket: ¥20,000

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10). Hakuba Cycle Fiesta, May 18th

The Hakuba Cycle Festa is a fun mix of scenic riding, checkpoint challenges, and delicious local eats. Taking place at Hakuba Goryu, riders of all levels can push their limits or just cruise and snack their way through Hakuba Village. Don’t miss the pre-party on Saturday night (May 17) to kick things off with good vibes and great food before the ride begins.

Approximate Price:

• Adult: ¥7,700
• Junior High School Students: ¥4,400
• Elementary School Students: ¥3,300

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11). Old-Fashioned Gunnery (Harquebuses) Exercises, May 18

History come alive with the Matsumoto Castle Gun Corps as they demonstrate authentic 16th-17th century samurai firearm techniques. Watch performers costumed as samurais load and fire genuine Edo-era matchlock guns (teppo) inside the Matsumoto castle grounds. The team, formed in 1990, preserves the samurai way of the gun (hōjutsu) with English commentary to enhance your understanding.

Approximate Price: Free

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12). Crafts Fair Matsumoto, May 24 through May 25

 

Experience Japan’s oldest and largest outdoor craft fair at the Matsumoto Craft Fair on May 24-25. Browse stunning handmade works from over 250 artisans showcasing ceramics, woodwork, textiles, and more in the beautiful Agata no Mori Park. Enjoy live music, hands-on demonstrations, and delicious food while immersing yourself in Japan’s rich handcraft tradition. This free event attracts 50,000 visitors annually, so arrive early to beat the crowds.

Approximate Price: Free

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13). Azumino Green Alps Century Ride, May 24 through May 25

Later on in May, the cherry blossoms turn into lush green landscapes during the Azumino Green Alps Century Ride. This event has the same 160km and 120km routes as the April ride but with earlier start times (5:30-6:30am) and a Cycle Train option allowing riders to experience part of the journey by rail.

Approximate Pricing: Ranges from ¥6,000 to ¥13,500

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14). Sake Brewing Project Rice Planting in Happo One, May 24

 

The Hakuba Happo Sake project invites participants to plant sake rice, connecting visitors with traditional Japanese sake production from planting to brewing. This popular hands on cultural experience requires advance reservation and proper equipment including rubber boots and wet gear for a day in the fields. Participants can meet at either the Happo Information Center or go directly to the Nodaira rice terraces, with limited space for only 50 people.

Approximate Price: Free

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15). Teiitsu Mountain Festival, *Tentatively rescheduled to next year*

 

The Teiitsu Festival, Hakuba’s annual mountain opening ceremony, draws hundreds of participants for a guided nature walk through the scenic Hakuba Oyukikei following traditional safety prayers. Small groups led by professional mountain guides enjoy a leisurely walk from Sarukura to the Oyukikei cairn area, with complimentary wild vegetable tempura served along the route. Participants should bring essentials like lunch, water, sun protection and a mat or blanket.

Approximate Price: Free

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16). Harinokitake Shintaro Festival, June 1

The Mt. Harinoki Shintaro Festival marks the official opening of the hiking season in Omachi City with a traditional Shinto ceremony at the stunning Harinoki Daisekkei Snow Valley. Held annually in early June, this cultural event honors mountaineering traditions while praying for climber safety throughout the season. Participants can join guided treks through the snow valley, with several course options from beginner to advanced that include commemorative badges and insurance.

Approximate Price: 

• Mt. Harinoki Memorial Trekking Course: ¥3,000
• Nature Exploring Course: ¥2,000
• Harinoki Daisekkei Exploring Course: ¥2,000

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17). Tsugaike Nature Park Mizubasho Festival, June 1

The Mizubasho Festival at Tsugaike Nature Park celebrates the bloom of thousands of Asian skunk cabbage flowers typically occurring in early June. Visitors can explore the scenic marsh on boardwalks while enjoying local food stalls and cultural performances. The park is accessible via the Tsugaike Ropeway, a cable car system which offers stunning panoramic views of the Hakuba Valley.

Approximate Price:

(Ropeway Ticket + Entrance Fee)

• ¥3,700 for adults
• ¥2,100 for children

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18). Hakuba Craft Beer Marche, June 7 – June 8

The Hakuba Beer Marche is Nagano’s largest and most popular festival for beer enthusiasts. The festival spans over the course of two days from June 7th to 8th at the base of Hakuba Goryu Ski Resort. The weekend is filled with live music, local food vendors, a 45 minute fireworks show, and of course great craft beer.

Approximate Price: Free

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19). Tsugaike Matchmaking Event, June 8

Join Tsugaike Matchmaking on June 8, 2025, at Tsugaike Mountain Resort for a fun and relaxed event for singles over 30. Enjoy a guided walk through the scenic Tsugaike Kogen, a buffet lunch, and social activities designed to spark new connections. Registration is open until May 26 (spaces are limited)

Approximate Price:

• Men: ¥6,000
• Women: ¥4,000

*Includes round-trip gondola and ropeway fare, admission fee to Tsugaike Nature Park, and party fee

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20). Lake Kizaki Opening Festival, June 14

Lake Kizaki opens to the public on Saturday, June 14th with their popular lakeside festival. Participants will enjoy multiple activities including traditional beach seine fishing, a scenic 4km lakeside walk, and motorboat rides. Meeting at the former Lake Kizaki Campground at 8:00am, this family-friendly event concludes at noon with special completion awards for all participants. The event is limited to 80 people, so early registration is recommended.

Approximate Price: 

• Junior High School Students and Above: ¥1,000
• Elementary School Students: ¥500

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21). Hakuba Hill Climb, June 21 – June 22

 

The Hakuba Hill Climb is an uphill cycling race where riders tackle a stunning 17.1 km course with a massive 1,200m elevation gain. Held in Happo for over 30 years, it’s a competitive ride through nature complete with local cheers, lush forest roads, and a gondola ride back down from the summit at Tsugaike Kogen.

Approximate Price: ¥1,000

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22). Mud Rugby, June 27th

 

Hakuba’s wildest (and messiest) sporting tradition, Mud Rugby, is a fun filled, muddy take on 4v4 rugby where players battle it out on soggy rice fields for glory. Every year, this unique event draws crowds of locals and tourists who come to watch or join the chaotic, laughter filled matches. After the games, a barbecue is held for everyone who attends.

Approximate Price:

¥1000 per player // Max 4 players per team

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23). Hakuba Alps Hana Zanmai, July 1 to August 31

 

From July 1 to August 31, Hakuba turns into a colorful flower village for the Hakuba Alps Hana Zanmai festival. A special Hana Zanmai Bus makes it easy to visit the 12 main locations, and local guides offer fun trekking tours too. It’s a great way to enjoy the fresh summer air and beautiful scenery all around Hakuba.

Approximate Price: Free

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24). Down Hill MTB Series at Iwatake, July 5 through 6

 

The Downhill MTB Series is a fast-paced mountain bike race where riders take on steep, technical courses, in a timed race from summit to base. The Iwatake stop of the tour brings the action to one of Hakuba’s top resorts, with practice and seeding on Saturday and finals on Sunday. It’s open to all skill levels, whether you’re racing for points or just out to enjoy the ride.

Approximate Price:

• Adults: ¥4,800 per day
• Children: ¥3,500 per day

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25). Omachi Nyakuichi-Oji Festival, July 27

 

The 700 year old Nyakuichi-Oji Shrine in Omachi City hosts a remarkable summer festival featuring Japan’s only yabusame (horseback archery) competition performed by young boys in traditional costume. The celebration includes a procession through town where the costumed boy is paraded and remains the main focus of the event. The festival also has many food tents, as well as different types of crafts for anyone to enjoy.

Approximate Price: Free

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26). Natsu Matsuri Matsumoto Bonbon, August 1

 

Each summer, Matsumoto erupts with over 25,000 locals and visitors dancing through the streets during the vibrant Natsu Matsuri Matsumoto Bonbon. This grand celebration transforms the entire city into one massive dance party, with groups moving to samba-inspired beats that honor a traditional summer ritual once practiced by young women in the region.

Approximate Price: Free

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27). Omachi Yamabiko Festival, August 2

Omachi City’s Yamabiko Festival, held annually on the first Saturday of August along central Hondori Street showcases over 1,300 dancers performing the iconic “Yamabiko Ondo” and “Yamabiko Samba” dances in colorful group formations. Complemented by live taiko drumming, music performances, and a lively street fair with food stalls and traditional games, don’t miss this opportunity to experience an authentic Japanese summer festival culture, just a short 5-minute walk from Shinano-Omachi Station.

Approximate Price: Free

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28). Goryu Night Gondola, August 9, 10, 11, 12

 

Hakuba Goryu’s Night Gondola runs during the second weekend in August this year, carrying visitors to 1,515 meters elevation for exceptional stargazing. The event features exceptional mountain viewpoints, food options, and astronomy guidance from National Observatory experts. Limited overnight summit accommodations are available, perfectly timed for viewing the annual Perseid meteor shower.

Approximate Price:

• Adult: ¥2,400
• Kids: ¥1,200

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29). Seiji Ozawa Matsumoto Festival, August 11 through September 9

 

Experience world class classical music at the Seiji Ozawa Matsumoto Festival, featuring the renowned Saito Kinen Orchestra who have been performing since 1992. This event honors Hideo Saito, the pioneering force behind Western classical music in Japan and draws classical music lovers from across the globe.

Approximate Price: TBD – Tickets on sale Saturday, June 14th.

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30). Happo Onsen Summer Festival, August Date TBA

Celebrate summer in the heart of Hakuba at the 50th Happo Onsen Summer Festival. Enjoy an evening of taiko drumming, traditional Bon Odori dancing, fun games, local food stalls, and fireworks. The event takes place from 6:00 PM to 8:30 PM in front of Happo Cultural Hall. Great for families and anyone looking to enjoy a festive community driven night.

Approximate Price: Free

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31). Lake Kizaki Lantern Floating and Fireworks Festival, August 18

The Lake Kizaki Lantern Floating and Fireworks Festival begins at dusk when participants release glowing lanterns on the lake’s surface as part of Obon traditions honoring ancestral spirits. The evening culminates with a spectacular fireworks display that illuminates the night sky and reflects across the water. Just a 30-minute drive from Hakuba, this vibrant celebration offers visitors a perfect blend of cultural significance and natural beauty in Nagano Prefecture.

Approximate Price: Free

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32). Omiya Suwa Shrine Festival, August 30 and 31

 

Nakatani Omiya Suwa Shrine Festival takes place every year on the last weekend of August in Otari Village. The celebration kicks off Friday night with rows of food stalls and a glowing lantern procession. Over the weekend, enjoy traditional folk music and watch villagers carry beautifully decorated mikoshi (portable shrines) through the streets.

Approximate Price: Free

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33). Coupe du Japon Hakuba Iwatake, September 7 – September 8

The Coupe du Japon Hakuba Iwatake is one of Japan’s largest mountain biking competitions, held each September at the scenic Hakuba Iwatake MTB Park. It features top level cross country olympic and short track races for elite and amateur riders alike. With challenging alpine trails and stunning views of the valley mountains, it’s an unmissable event for mountain biking fans and racers.

Approximate Price:

• Elite Men and Women: ¥9,500
• Junior Men and Women: ¥9,000
• Advanced Men and Women: ¥9,000
• Masters Men and Women: ¥9,000
• Youth Men and Women: ¥8,500
• Challenge Men and Women: ¥8,000

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34). Northern Alps Drinking Tour, September 6

Sip, stroll, and soak in the local flavor at the Northern Alps Drinking Tour in Shinano Omachi. This fun and walkable event lets you explore sake and craft beer breweries all within reach of JR Shinano-Omachi Station. Just grab your tasting cup and follow your taste buds with great drinks, food trucks, and a festive atmosphere. It’s the perfect way to experience the charm of Omachi.

Approximate Price: ¥3,000 Yen Entry Fee

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35). Fukuhara Aza Miya Suwa Shrine Festival, September 6 and 7

 

The Miya Suwa Shrine Annual Festival in Fukahara is a two day event celebrated by the local communities of Fukahara and Rihei. The main event is a procession to the shrine, where participants carry a large, flower-decorated horn, with lanterns lighting the way. Once at the shrine, offerings are made, and the celebration continues with lively lion dances and drum performances.

Approximate Price: Free

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36). BMW Motorrad Day Japan, September 6 and 7

 

Celebrating its 20th anniversary, BMW Motorrad Days Japan 2025 returns to Hakuba 47 Mountain Sports Park on September 6-7, 2025. This popular festival features the popular night party, a thrilling hill climb contest up Hakuba 47’s slopes, and the motorrad rider parade through Hakuba Village. This two day celebration offers both riders and non-riders alike a complete immersion into the BMW Motorrad world.

Approximate Price: General Admission Free

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37). Kawauchi Shrine Annual Festival, September 6 and 7

 

The Kawauchi Shrine Annual Festival is held annually on the first weekend of September. The first night in Tsugaike Kogen features music, a song show, and pro wrestling, creating a fun and relaxed atmosphere. On the second day, the main event takes place at Kawauchi Shrine, where students perform the traditional Urayasu Dance to pray for peace. It’s a mix of lively entertainment and heartfelt tradition.

Approximate Price: Free

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38). Hakuba International Classic Run, September 7

The Hakuba International Classic is a trail running event where runners of all levels can choose from multiple race distances, including a family friendly 6km and a demanding 50km course. As part of the Golden Trail National Series, top runners have a shot at qualifying for the world finals in Madeira, Portugal. It’s a fantastic opportunity for outdoor enthusiasts and those looking to experience Hakuba’s natural beauty firsthand.

Approximate Price:

• 50km Solo: ¥66,000
• 28km Solo: ¥54,000
• 12km Solo: ¥35,000

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39). Sake Rice Harvest, TBA Late September

Hakuba Happo Kurobishi Sake is a true community project, crafted from rice grown in Hakuba and brewed in Omachi by Hakuba Nishiki Brewery. Be a part of this unique opportunity to plant and harvest rice yourself, making the sake you’ll drink later even more meaningful.

Approximate Price: ¥3,500

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40). Chikuni Suwa Shrine Annual Festival, September 14

The Chikuni Suwa Shrine “Sasarasuri” Festival held each mid-September, is where tradition meets comedy. Watch the “sasara-shi” performers in Hyottoko masks and colorful attire chase women while carrying symbolic bamboo tools in this fertility ritual. The two-day celebration features graceful “Urayasu Dance” by young women and energetic lion dances on the main day, contrasted by the solemn, magical atmosphere of the Eve Festival.

Approximate Price: Free

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41). Hosonosuwa Autumn Festival, September 23

 

The Hosono Suwa Autumn Festival takes place on the Autumn Equinox each year where locals honor mountain gods and carry a massive 370kg serpentinite rock in a stone omikoshi through Happo. This impressive procession culminates at the main shrine, where participants express deep gratitude for nature’s blessings.

Approximate Price: Free

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42). Hakuba Gravel Meeting, September 27 to 28

The Hakuba Gravel Meeting is a weekend of adventure, great food, and heartfelt local hospitality. Bike through stunning mountain routes, then refuel with local food selections. Unwind with yoga, massages, live music or the unique chance to lead a horse through scenic paths. This two day celebration is the perfect blend of cycling adventure and community connection in Hakuba’s breathtaking landscape.

Approximate Price: 

• Adult: ¥13,500
• Child: ¥6,500

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43). October Fest, Date TBA

Hakuba Oktoberfest returns to Snow Peak Land Station, where great beer meets great times. Sip on brews from seven top Japanese craft breweries, enjoy delicious eats, and vibe to live music with Kengo Kuma’s renowned architecture as your backdrop. Whether you’re taking a break from a hike or just stopping by for a quick refresher, this two-day festival is the perfect Hakuba autumn experience for you.

Approximate Price: Free (Souvenir Beer Glass available for Purchase on-site)

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44). Omachi Alps Marathon, October 19

Formed in 1983, the Omachi Alps Marathon offers certified full marathon, half marathon, and 10km courses as well as inclusive 3km events for all ages. Runners experience the tranquil Japanese countryside with breathtaking mountain views, while friendly local residents and staff provide warm encouragement along this stunning route.

Approximate Price: ¥4,000

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45). Halloween Festival, October 25

 

Experience a weekend of spooky fun at the Hakuba Halloween Festival, brought to you by the Hakuba Hospitality Group. Browse local crafts, enjoy live music, and bring your kids and watch them delight in trick-or-treating and face painting at THE HAPPO Hotel Plaza. For extra thrills, brave the Haunted Hotel Tour or test your aim at our Halloween themed Airsoft zombie shooting experience.

Approximate Price: Entrance is Free (Haunted Tour: ¥500)

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46). Dousojin Taiko, October 5

The Nozawa Onsen Fire Festival is one of Japan’s most thrilling winter celebrations, featuring a dramatic ritual where villagers carry flaming bundles toward an 18-meter wooden shrine. The ritual begins with young boys lighting small fires at an 18-meter wooden shrine, while older men engage in an increasingly heated battle against torch-bearing villagers determined to burn the structure – leading to a spectacular blaze as crowds cheer the fiery conclusion.

Approximate Price: General Admission Free

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47). Otari Shin Soba Festival, October through December (Specific TBD)

The Otari Shin-Soba Festival celebrates freshly harvested buckwheat at eight participating restaurants throughout Otari Village from October to December. Visitors can collect stamps while enjoying authentic soba dishes or soba themed sweets, then enter a lottery with 100 winners receiving prizes including ¥10,000 accommodation vouchers and soba themed food and drink items. Participating restaurants offer varying schedules and special promotions, with many closing once daily supplies sell out, so be sure to get in quick!

Approximate Price: General Admission Free

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48). Omachi Rogaining, November 3

 

The Omachi Rogaining is an outdoor orienteering event in Nagano Prefecture where participants find checkpoints to earn points within a time limit. Teams or individuals use provided maps to explore mountains and historic areas throughout Omachi during the 3 to 5 hour competition. It will be held during peak autumn foliage season and all skill levels are welcome, from competitive athletes to families.

Approximate Price:

• General (16 years and older): ¥3,500 per person
• Students (university age and below): ¥1,000 per person

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49). Shinshu Ikeda City Wine Festival, November 3

The Shinshu Ikeda Town Wine Festival is held in Nagano’s Ikeda Town, featuring tastings from four local wineries along with delicious regional cuisine. If you are not a wine enjoyer, the festival offers live jazz performances, food stalls with grilled meats and specialty dishes, and a welcoming atmosphere for families. Limited to 300 guests, the event celebrates the town’s “Toast Ordinance,” a local initiative promoting the use of Ikeda’s wines for celebratory toasts.

Approximate Price: 

• Adults (20 years old and over): 1,000 yen (includes 3 glasses of wine *specified wine only)
• Kids (Under 20 years old): 500 yen (includes 1 soft drink)
• Preschool children: Free

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50). Autumn Lantern Festival Nozawa, November 3

Watch traditional dancers drive away evil spirits while enjoying local sake and street food on day one. On the second day, witness the Omikoshi procession where men carry a heavy shrine through the village before sunset. While carrying the sacred item, locals hand out sake and cheer the carriers as they trudge up the steep shrine stairs.

Approximate Price: Free

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