Hakuba offers much more than world class skiing. It’s an unforgettable cultural holiday, a glimpse into an ancient past of castles, temples and tea ceremonies. A time to enjoy nature and all of it’s adorable inhabitants. It’s a holiday of sushi, ramen, and gyoza washed down with cold beer and warm sake. It’s modern comforts meets traditional hospitality. Not sold? Here are the 15 best experiences off the slopes in and around the Hakuba Valley.
1) Snow Mobile Tours
Enjoy some time out snowmobiling on the Hakuba Foothills with our partner Lion Adventure. You can enjoy solo or tandem rides with an experienced bilingual guide. The tour does not require prior experience and includes pick up and drop offs from accommodation in most areas of Hakuba. The tour is 60 minutes.
Snowshoe Tours are a great way to experience the peaceful wildness of the Japanese Alps. The Hakuba area has endless trails on mountain ridges or through old forests and shrines, with truly some of the best alpine views in all of Japan.
The world famous Hot Spring Monkeys are an absolute must for first time visitors to the Hakuba Valley. These monkeys, who shot to global fame after appearing on Life Magazine in the early 1970’s, are the only monkeys in the world known to bathe in naturally occurring hot springs. The monkeys are located in a beautiful national park roughly 90 minutes from Hakuba. From December – March tours depart daily from Happo, Echoland, Wadano, and Goryu at 8am, 8:30am, and 9am, including lunch and a visit to Zenkoji Temple.
Positioned right at the base of Happo-One’s Nakiyama Slope, Hakuba Après reigns as the valley’s top spot for live music and mountain culture. With daily sets from international DJs and acoustic artists, you can slide straight off the snow and into an electric ski-in/ski-out party, dancing in your boots outdoors by day and riding that high inside the warm bar long after sunset.
Zenkoji Temple is an 8th Century Buddhist Temple and said to house the first Buddhist relic ever brought to Japan. Touring the temple is a spectacular glimpse into Japanese culture, history, and society as Buddhism as been one of the driving forces in this island nation for over 1,000 years. The temple is located 10 minutes on foot from Nagano Station, and we recommend visiting the temple in conjunction with the Snow Monkeys. Alternatively, those Black Catting their bags can easily visit the Temple for a few hours before catching a Shinkansen Train back to Tokyo or elsewhere in the country.
Matsumoto is an incredible city roughly 60k from Hakuba and boasts two attractions of particular note. The first is Matsumoto Castle, known affectionately as the Crows Castle. Unlike most castles in Japan which are white, this stunning structure is black as iron and sits in the middle of an open plain where most castles are perched on a hill for siege defense benefits. You can walk to the castle from the train station and it’s free to enter the castle grounds and ¥600 to tour the interior. It’s the oldest standing castle in Japan and has been designated a National Treasure by the Japanese government. This should be coupled with a visit to #4 on our list, Matsumoto Art Museum. Take the train from Hakuba Station to Matsumoto Station. It takes roughly 2 hours and costs ¥2,200.
Yayoi Kusama is one of the world’s most popular artists with 2020 exhibits in museums in New York, Los Angeles, Berlin, Boston and Tokyo to name a few. Fortunately for us, this all-star talent was was born in nearby Matsumoto and the local art museum has a phenomenal permanent exhibition displaying her work. While her exhibits in major cities often sell out or have long queues to enter, you will not find that problem with the Matsumoto Art Museum. Admission is ¥410 for adults and you’ll likely have the place to yourself.
The quintessential Japan experience. Onsen (or Natural Hot Springs) are ubiquitous in Japanese culture. The Japanese visit onsen after-work, they go as a family on the weekend, and even take holidays centered around onsening. It’s an incredible way to relax, unwind, and rest that tired body. Hakuba is blessed with an array of onsen and many hotels even have them for guests and outside guests (at a cost). You can visit an onsen for between ¥650 and ¥1,000.
9) Sauna and Cold Bath
Indulge in a private sauna experience in Happo Village, featuring two saunas and a cold bath exclusively for your group. From P offers this service at ¥4,000 per person, accommodating groups of up to five people. Learn more below.
Jump into Hakuba’s indoor play spot, where fun takes flight! Hakuba’s very own winter sports haven, Hakubounce provides indoor fun and excitement for kids and families, as well as next-level training for skier and snowboarders wanting to stomp their next trick.
The Nozawa Onsen Fire Festival is held every January 15th and is an incredible cultural experience.
Festivals are an incredible way to immerse yourself in Japanese culture and there are quite a few phenomenal options in Nagano. The most popular festival is the Nozawa Fire Festival. Locals build a 3 story wooden structure and 25 year old men defend it while torch wielding 42 year old men fight to burn it down. It always ends with a climatic inferno and spectators are treated to complimentary sake throughout. There are tour buses that transport 90 minutes each way for between ¥9,000 and ¥12,000 (includes dinner). Below are a other great festival options.
This gourmet seafood tour in Itoigawa on the Japan Sea is perfect for the adventure seeking foodies amongst us. The bus leaves Hakuba around 17:00 and returns before 23:00 giving you about 3 hours to restaurant hop in Itoigawa. There are roughly a dozen restaurants to choose from once you get off the bus, and many offer great deals on the freshest seafood in Japan.
Chausuyama Zoo near Nagano Station houses 78 species and over 700 animals within its vast ground of 15 hectares, including adorable red pandas There is also a petting zoo section, where visitors can touch small animals such as rabbits. To access the Zoo take the bus from Happo Information Center to Nagano Station and either cab the 15k to the zoo or take the JR Train 4 stops to Shinonoi Station and walk.
True Players is a learner friendly skate park near Mizuku no Yu Onsen off the Olympic Road in Happo Village. The park offers a 12ft vertical ramp, 3 mini ramps, with a spine transfer in-between, street style banks, ledges and rails. It’s open daily 9am to 11pm and skateboards are available for use upon entry.
The Togakushi Shrines sit in an ancient forest 40k from Hakuba. Togakushi consists of 5 Shinto Shrines connected by roads and hiking trails lined with trees all over 800 years old. It’s a stunning example of the fusion of nature and religion within Japanese culture. This area is not easily accessible by public transport and you will need to rent a car to visit.
Visit the historic Ichinoya Sake Brewery, established in 1865, and witness firsthand the production of high quality sake. The toji (chief sake brewers) and their kurabito (brewery workers) continue to practice traditional brewing methods largely using their own hands. The trip also includes a locally sourced lunch provided by Wachigai featuring seasonal ingredients, as well as a sake tasting.
Please note: transportation is included to and from Omachi train station.
The Heart of Samurai Training Camp is a 3-day, 2-night intensive basic course led by Master Kiyoshi. It offers training in the core samurai elements: Fubu-ryu sword techniques, zazen meditation for focus, foundational forms to connect with Ki (life energy), and character building, all inspired by authentic Japanese samurai principles.
18) SUMO Experience with Fish Market Tour and Sushi Making
Visit the prestigious Sumo club of Maritime High School and experience authentic Japanese sumo up close. With an English-speaking guide, watch the wrestlers train, join a hands on sushi making session, enjoy a Chanko hotpot meal, and try traditional Japanese drumming. Transportation from Itoigawa Station is included.
Explore the traditional Japanese art of sake brewing on this immersive two hour brewery tour. Itoigawa is home to five award winning sake breweries, which use the region’s distinctive water and location to brew their fresh sake. During the tour, you’ll learn about the brewing process and enjoy tasting authentic sake. Tours are offered at Inomata Brewery on Tuesdays and Watanabe Brewery on Thursdays, and include a sake tasting, souvenirs, and transportation from Itoigawa Station.
Details
Group Size: 4 to 8 people
Dates:
Inomata Brewery Tour / Tuesday Jan 7, 14, 21, 28 Feb 4, 11, 18, 25 Program Starts 15:20 Program Ends 17:00
Watanabe Brewery Tour / Thursday Jan 16, 30 Feb 6, 13, 20, 27 Program Starts 15:00 Program Ends 17:00
Spend a memorable day learning about making authentic Japanese tea on this 6 hour tour. The day includes a hands-on lesson making Japanese sweets (Wagashi), a gourmet lunch at a 1 star Michelin restaurant, and a traditional tea ceremony served by ladies in Kimono.
Learn about the traditional Japanese food practice, known as Washoku, and discover how seasonal, local ingredients come together. Explore seafood markets, rice and wasabi farms, and enjoy a gourmet lunch at a Michelin starred restaurant, all with an English speaking guide and transportation from Itoigawa Station included.
22) TANIMURA Art and Garden Tour with Batabata-Tea break
Visit the beautiful Gyokusuien Gardens and the Tanimura Art Museum in Itoigawa on this two hour guided tour. There, you can admire and take in the peaceful Japanese gardens designed by Kinsaku Nakane, view unique Buddhist sculptures by Seiko Sawada, and enjoy a Batabata tea (traditional Japanese herbal blend) break.
Learn to make and sample traditional dishes using Shinshu miso, a local specialty of Nagano Prefecture, with guidance from Asako Watanabe, dedicated instructor at the Kimono Dressing Academy with over 30 years of experience. This course emphasizes local, seasonal ingredients and includes a small Japanese souvenir.
Step into a traditional Japanese house and immerse yourself in Japanese kimono culture. With guidance, you’ll be dressed in a furisode kimono by a professional kimono dresser and learn the meaning and artistry behind it. Afterwards, sip on matcha tea in your kimono, enjoy a private kimono fashion show, and take commemorative photos at a dedicated photo spot.
Details:
Group Size: 1–5 people (¥165,000 per group, tax included) / Additional Participants: ¥33,000 each
Time Slots: 9:00–12:00 / 13:00–16:00
Venue: Temple or sake brewery in Nagano
Reservation: At least 7 days in advance, confirmed upon payment
Don’t forget about all off the wonderful places to eat and drink across the valley. There are dozens upon dozens of options spanning from fine Italian dinning to Japanese pub food on the cheap and everything in-between. Here’s our list of the best places to grab a drink in Hakuba.
In Closing
Whether you’re looking to go monkey watching or just take in the sights, Hakuba offers plenty of non-skiing adventures to enjoy. From relaxing hot springs to exploring local culture, there’s always something to make your trip memorable. So, even if you’re not hitting the slopes, Hakuba’s charm is sure to win you over! If you’d like some help planning a holiday, please email us at [email protected] or click enquire below.
Snowshoe Tours are a great way to experience the peaceful wildness of the Japanese Alps. The Hakuba area has endless trails on mountain ridges or through old forests and shrines, with truly some of the best alpine views in all of Japan.
The world famous Hot Spring Monkeys are an absolute must for first time visitors to the Hakuba Valley. These monkeys, who shot to global fame after appearing on Life Magazine in the early 1970’s, are the only monkeys in the world known to bathe in naturally occurring hot springs. The monkeys are located in a beautiful national park roughly 90 minutes from Hakuba. From December – March tours depart daily from Happo, Echoland, Wadano, and Goryu at 8am, 8:30am, and 9am, including lunch and a visit to Zenkoji Temple.
Zenkoji Temple is an 8th Century Buddhist Temple and said to house the first Buddhist relic ever brought to Japan. Touring the temple is a spectacular glimpse into Japanese culture, history, and society as Buddhism as been one of the driving forces in this island nation for over 1,000 years. The temple is located 10 minutes on foot from Nagano Station, and we recommend visiting the temple in conjunction with the Snow Monkeys. Alternatively, those Black Catting their bags can easily visit the Temple for a few hours before catching a Shinkansen Train back to Tokyo or elsewhere in the country.
Matsumoto is an incredible city roughly 60k from Hakuba and boasts two attractions of particular note. The first is Matsumoto Castle, known affectionately as the Crows Castle. Unlike most castles in Japan which are white, this stunning structure is black as iron and sits in the middle of an open plain where most castles are perched on a hill for siege defense benefits. You can walk to the castle from the train station and it’s free to enter the castle grounds and ¥600 to tour the interior. It’s the oldest standing castle in Japan and has been designated a National Treasure by the Japanese government. This should be coupled with a visit to #4 on our list, Matsumoto Art Museum. Take the train from Hakuba Station to Matsumoto Station. It takes roughly 2 hours and costs ¥2,200.
Yayoi Kusama is one of the world’s most popular artists with 2020 exhibits in museums in New York, Los Angeles, Berlin, Boston and Tokyo to name a few. Fortunately for us, this all-star talent was was born in nearby Matsumoto and the local art museum has a phenomenal permanent exhibition displaying her work. While her exhibits in major cities often sell out or have long queues to enter, you will not find that problem with the Matsumoto Art Museum. Admission is ¥410 for adults and you’ll likely have the place to yourself.
The quintessential Japan experience. Onsen (or Natural Hot Springs) are ubiquitous in Japanese culture. The Japanese visit onsen after-work, they go as a family on the weekend, and even take holidays centered around onsening. It’s an incredible way to relax, unwind, and rest that tired body. Hakuba is blessed with an array of onsen and many hotels even have them for guests and outside guests (at a cost). You can visit an onsen for between ¥650 and ¥1,000.
Indulge in a private sauna experience in Happo Village, featuring two saunas and a cold bath exclusively for your group. From P offers this service at ¥4,000 per person, accommodating groups of up to five people. Learn more below.
This gourmet seafood tour in Itoigawa on the Japan Sea is perfect for the adventure seeking foodies amongst us. The bus leaves Hakuba around 17:00 and returns before 23:00 giving you about 3 hours to restaurant hop in Itoigawa. There are roughly a dozen restaurants to choose from once you get off the bus, and many offer great deals on the freshest seafood in Japan.
Chausuyama Zoo near Nagano Station houses 78 species and over 700 animals within its vast ground of 15 hectares, including adorable red pandas There is also a petting zoo section, where visitors can touch small animals such as rabbits. To access the Zoo take the bus from Happo Information Center to Nagano Station and either cab the 15k to the zoo or take the JR Train 4 stops to Shinonoi Station and walk.
Visit the historic Ichinoya Sake Brewery, established in 1865, and witness firsthand the production of high quality sake. The toji (chief sake brewers) and their kurabito (brewery workers) continue to practice traditional brewing methods largely using their own hands. The trip also includes a locally sourced lunch provided by Wachigai featuring seasonal ingredients, as well as a sake tasting.
Learn to make and sample traditional dishes using Shinshu miso, a local specialty of Nagano Prefecture, with guidance from Asako Watanabe, dedicated instructor at the Kimono Dressing Academy with over 30 years of experience. This course emphasizes local, seasonal ingredients and includes a small Japanese souvenir.
