Conveniently located along Route 148, The Big Hakuba (affectionately called “Bikku” by locals) is the undisputed lifeline for skiers, snowboarders, and residents looking to stock up without breaking the bank.As the largest and most affordable grocery store in the valley, this expansive Aeon-run supermarket is a bustling hub where international travelers and locals mingle over massive selections of fresh produce, meats, Japanese snacks, and an impressive alcohol aisle.
Beyond the standard groceries, the complex acts as a one-stop-shop, housing a clothing section, a laundry area, and a highly popular 100-yen store that is perfect for grabbing cheap daily essentials or quirky souvenirs.