Visit the historic Ichinoya Sake Brewery, established in 1865 and witness firsthand the production of high quality sake. The toji (chief sake brewers) and their kurabito (brewery workers) continue to practice traditional brewing methods largely using their own hands, which was recognized by UNESCO Intangible Heritage Committee in 2024.
What you can expect the tour
Private guided tour of Ichinoya’s historic brewery with an English-speaking guide
Learn about the traditional sake brewing method, “Kimoto-zukuri”
Exclusive tasting of Ichinoya’s finest sake selections
Seasonal lunch made with local ingredients at the nearby Wachigai restaurant
Tours are only held once per day and are ¥18,000 per person (up to 6 people in a group). Tours must be booked at least 7 days in advance. Guests will need to make their way to Omachi either via taxi or a local train outbound from Hakuba Station, where the guide will pick you up.
To make a booking request, please fill out the form or email [email protected] and we’ll get back to you as soon as possible.